Lecture 3 - What is text?

In this weeks lecture we were privileged enough to have the lovely Skye Doherty come and talk to us about text in the media and the most effective ways to engage an online and print media audience through headings, pictures and the inverted pyramid. these were my notes that i took from the lecture.

Text is…

•        Fast
•        Flexible
•        Complete Control
•        Portable
•        Searchable
•        Dominates online

The Inverted Pyramid

•      Most exciting and important information at the    beginning of the article (summary).
•        Followed by the details of the event or the story
•        Followed by the least important information

Hypertext

•           Used in online media and news articles
•           The reader can now choose what he or she wants to read hypertexts allow multiple links to multiple articles on the one page.

     Text is…

•        Story content
•        Headlines
•        Standfirst
•        Captions
•        Pull quotes
•        Break out boxes
•        Links

     Poynter eyetrack

•        Dominant headlines most often draw the eye first upon entering the page especially when they are on the top left.
•        Photographs aren’t the entry point to a homepage

    Text is also…

•        Emails
•        Blogs
•        Tweets
•        Facebook updates
•        Comments
•        Forums

     “Bloggers use of and engagement with various social media   tools is expanding, and the lines between blogs, micro-blogs, and social networks are disappearing”

     And text is also…

•        Metadata
•        Excerpts
•        Tags

   

     Stay tuned for next couple of weeks for lecture information and news articles in the following weeks.

     Hoo Roo

     Stewy