News values
- The degree of prominence a media outlet gives to a story, and the attention that is paid by and audience
- Impact, audience identification, pragmatics, source influence
- News journalism has a broadly agreed set of values, often referred to as ‘newsworthiness’
- Are news values the same across news services and countries/cultures?
- News values at work - inverted pyramid
- If it bleeds it leads

o
Death
o
Murders
o
War
- If its local it leads
o
Drought
o
Election
o
Flood
o
Local
sport
- 12 Factors
- Negativity, simplicity, proximity, recency, currency, continuity, uniqueness, personality, predictability, elite nations or people, exclusivity, size
- 3 hypotheses
o
Addictivity
o
Complementarirty
o
Exclusion
- Another thought?
o
Drama, visual
attractiveness, controversy, educational value
- O’neill and Harcup
o
Power of
elite, celebrity, entertainment, surprise, bad news, Good news, magnitude,
relevance, follow up, newspaper agenda
- Masterson
o
Significance
(IMPACT), Proximity (location, emotional, historical significance), Conflict
(war, sport, celebs), Human interest, Novelty (Gee WHIZZ!), Prominence
o
Visualness
o
Conflict
o
Emotion
o
Celebrification
of the journalist
Threats to Newsworthiness
- Journalism/commercialization of media and social life
o
Lazy,
incompetent journalism
o
PR
influence; tabloidization
o
Hyper
commercialization
- Journalism/public relations
- Journalism ideals/realities
The people formally
known as ‘the audience’
- People have moved on
- Shift of power - interwebs
- Its not just about big media corporations
- Bloggers, Tweeters etc
Tomorrow’s news values
- What are they?
- What drives decisions made in media organizations about what’s newsworthy?
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